Analogous Color Schemes
This Doritos truck’s color scheme is analogous because the yellow orange, orange, red orange, and red are all next to each other on the color wheel. I suspect angry teenagers are the target audience, as Doritos are known to be loved by young gamers. Red is a prominent color in this scheme and red is the color of anger and aggression. The scheme is all warm colors which is intended to elicit appetite. It is quite effective. If I wasn’t a vegan, I would be very tempted to go buy a bag of Doritos.
This graffiti mural in a tunnel near Santa Fe is also analogous because the yellow green, green, blue green, and blue are all adjacent to each other on the color wheel. The harsh, edginess of the lines and the gangster-esque graffiti art-style style tell me this is intended to appeal mainly to teenagers. The mostly cool color scheme looks a bit odd with the edgy shapes and lines, but it creates a certain feeling of balance. Warmer colors would like cause the art to look very chaotic. The blue and blue green details don’t blend in well and look kind of awkward. I would blend them in more smoothly.
Alternate Analogous Color Schemes
This sculpture on Santa Fe has an alternate analogous color scheme because the yellow, orange, and red are all two spaces from each other on the color wheel. This is fine art, so in terms of target audience, the net is spread pretty wide. I would say it is mainly for younger adults in their 20’s to 30’s. There isn’t much here for children and teenagers to relate too and this piece is a bit too edgy for the elderly. The warm colors work very well with the harsh, angular shapes. I am over all very fond of this piece, but the yellow arch just tacked on to the back looks a bit awkward because it kind of breaks the visual theme of polygons.
This electronics store sign also has an alternate analogous color scheme because the blue, green, and yellow are all two spaces apart on the color wheel. It is most likely directed toward companies and professionals because the average person doesn’t have much use for a P.A. system. The roughly equal balance between warm and cool colors is a bit uncomfortable and nothing about this sign really catches my attention. It is so unremarkable, I passed this sign quite frequently for years and never knew what it was advertising because I never really bothered looking at it. More of the color should be concentrated around the store’s name.
Split Complementary Color Schemes
These were by far the hardest to find. This flyer has a split complementary color scheme because of the blue violet, yellow, and orange. Blue violet and yellow orange are complimentary and yellow and orange are adjacent to yellow orange. This flyer is advertising a show and dinner for Christians, so Christians are most likely the target audience. Most likely, older Christians above age 40 in particular because most of the younger Christians I have met don’t really seem to like events like this one. The colors are appropriate for the elderly. Mostly warm, but not too warm. They convey a feeling of coziness and family. I think the flyer is very aesthetically pleasing, but it doesn’t grab my attention quite like an advertisement should. If I wasn’t looking for specific color schemes, I probably wouldn’t have even noticed it. It would kill some of the pastel appeal, but brightening up the angel would make the flyer more noticeable.
The Santa Cruz Burrito restaurant has a sign that also follows a split complimentary color scheme because it uses red orange, which is the compliment of blue green, as well as green and blue which are adjacent to blue green. It is mostly cool colors with a splash of warm, which is unusual for a restaurant, but effective. It is extremely inviting and pleasing to the eye. It looks quite spacious and it makes me feel very welcome to enter the restaurant at any time. It stands out boldly without being obnoxious to look at or hurting my eyes. I am guessing the sign is intended to primarily attract people in their late teens and early twenties but also older people because it is modern and trendy looking, but not edgy or harsh. It isn’t bold or obnoxious enough to catch the fleeting attention of children and young teenagers.
Triad Color Schemes
This spray park follows a triad color scheme because red, yellow, and blue are equidistant on the color wheel. Children are clearly the target audience because this looks bright, bold, fun, unprofessional, and playful and adults aren’t allowed to have fun. The shapes are also very basic, to avoid confusing the very young children. It could potentially appeal to adults as a place to dump children when they become too much to handle. The colors are mostly warm and convey simplicity and freedom. I can’t think of anything I would change here, there really isn’t much to work with.
This curly birthday gift bow also follows a triad color scheme, the same one as the water park, except noticeably darker. The target audience here is most likely adults planning young children’s birthday parties. The bold colors easily appeals to children, but it is slightly darker and calmer than triad schemes usually are, so it doesn’t overwhelm the much more fragile senses of adults. The colors are primarily warm and convey fun and excitement. Like the other triad scheme, there really ins’t much here that can be changed.
Monochrome Color Schemes
This mermaid doll has a monochromatic color scheme based on pink. I have no doubt young girls are the target audience as this level of pink is far too intense for any other demographic to handle. This toy is obnoxious, painful to look at, and simplistic; it is everything I would expect from a toy at the Dollar Tree. The colors are mostly warm and convey pure energy. The color of the dress in particular needs to be toned down. That metallic shimmer doesn’t even make sense. I imagine these colors are quite effective at attracting little girls and repelling everyone else, so I guess it is successful at what it is designed to do.
This hair salon sign also follows a monochromatic color scheme based on red. Young, adult females are likely the target audience here, as the warmth of the reds conveys power, femininity, and edginess. It is also a hair salon, and hair salons don’t usually appeal to men. It stands out quite well against the mostly tan and off-white buildings around it. It demands a viewer’s attention without being overbearing or an eyesore. I find it quite attractive and pleasant to look at. The only thing I would change is maybe making the text a little larger.